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August 31, 2015

This article from Harvard Business Review has so many good quotes that I couldn't resist posting it and commenting on it. The gist of the article is that design thinking is becoming increasingly important to large organizations (I couldn't agree more).  Just a few choi...

August 4, 2015

In everyday usage, a persona is a character played by an actor. When we bring this term into the UX world, the most common meaning is a fictional character who represents a customer. This fictional person is based on demographic and psychological characteristics which...

July 25, 2015

Text-to-speech is everywhere these days, for example, the iPhone’s Siri, or Amazon’s Echo.  Yet, many IVR (interactive voice response) systems still rely on a human voice talent to actually sit down in a studio and read your prompts into a microphone. So, why haven’t m...

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