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August 31, 2015

This article from Harvard Business Review has so many good quotes that I couldn't resist posting it and commenting on it. The gist of the article is that design thinking is becoming increasingly important to large organizations (I couldn't agree more).  Just a few choi...

August 27, 2015

First of all, the big news.  SpeechTEK is moving to DC! It’ll be held in May, on the week before Memorial Day weekend. This will certainly change the dynamics of the show.  Hopefully for the better!  I agree that August is not good for a lot of people, schedule-wise....

August 4, 2015

In everyday usage, a persona is a character played by an actor. When we bring this term into the UX world, the most common meaning is a fictional character who represents a customer. This fictional person is based on demographic and psychological characteristics which...

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